ADIDAS | AE4D | FEEL THE FUTURE

We worked with Bemo.tv to develop a new take on FUI for this Adidas spot. All while trying to stay as grounded in reality as we could. We focused on the information that the machine would read, and then we decided what that would look like. We also helped during the design phase to define what was happening during the printing process.

During the process bemo_studio and Brandon Parvini let us run wild and go full throttle with w/e crazy idea we wanted to explore